Dubai’s real estate market is one of the busiest in the world and, especially in the luxury segment, has continued to set new records month on month. Over the past few years, the city has been a magnet for young professionals who want to be a part of its property boom; some have left lucrative careers in other industries to test their luck. While Dubai real estate does offer many avenues for success, it can be daunting to dive headfirst into such a fast-paced environment. However, the rewards are well worth the risk if one has the right skillset. A prime example of that is Lana Dunn, a specialist in high-end villas at award-winning brokerage Luxury Property, and a consistent top performer at the company across Q1 2024.
Lana joined Luxury Property just over a year ago, starting out as a leasing agent focused on a few key villa neighbourhoods. In her first month, she soared well past her target with an AED 1 million ($272,000) rental. Since then, she has hit several 7-figure deals, including a 6-bedroom villa in the very prestigious Dubai Hills Estate that was rented out for AED 3.5 million, or just under $1 million.
A Dubai resident since 2015, Lana’s career in the city began through an opportunity with Emirates, the flagship airline of the UAE. She arrived in the city at a time when the real estate market had just taken an upturn following years of sluggish performance in the continuing aftermath the financial recession of 2009. But property wasn’t on Lana’s radar at the time; a dedicated member of the Emirates crew, she spent her time between taking flights to different parts of the world, enhancing her client service skills, and just enjoying her new life in a growing metropolis.
After spending four years with Emirates, Lana moved on to pursue other opportunities. Driven by a competitive and career-driven mindset, she found the challenge she was looking for in real estate. However, she still looks back on her tenure in aviation fondly and is grateful for the foundation it gave her. “To be honest, it’s one of the best jobs I’ve had in terms of learning people skills, communication & working with many different cultures,” says Lana. “It helped me move forward into my career and I believe it’s the reason I work so well in real estate.”
This is something that many of her peers in the industry can attest to – as important as it is to understand the ins and outs of the market and to stay on top of industry news, what makes the best agents in Dubai stand out is their ability to form good working relationships with their clients, and their skills in problem-solving. Lana’s aptitude for managing a diverse customer base has helped her to close some of the most expensive rental deals in the city, and she is now transitioning into villa sales.
During the first quarter of this year, Dubai saw a 19% increase in the sale of homes priced at $10 million and above, with a total transaction value of approximately $1.7 billion. Rents have also risen to, in some cases, record highs, which has bolstered the buying market as tenants jump onto the property ladder. For realtors like Lana Dunn, that just means more opportunities for success.
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Company Name: Luxury Property
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Country: United Arab Emirates
Website: https://www.luxuryproperty.ae/