On April 9th, the second installment of “Amazing Thailand” arrives with the enthusiasm of summer sunshine! MISTINE once again partners with live streamer Li Jiaqi, focusing on consumer needs, and continuously embarks on a journey of creative exploration, bringing the passion and energy from 15 degrees north latitude to more people. Following the release of the TVC, the exposure of related topics across the entire network surpassed 200 million on the first day, with hashtags such as #Li Jiaqi MISTINE Time-Traveling Blockbuster# trending on Weibo.
Li Jiaqi has taken on the role of an explorer this time, leading the audience through the vibrant and culturally rich streets and alleys of Thailand, embarking on a quest of searching for “Little Yellow”. Furthermore, he has teamed up with the popular band SummerWarz, stepping into the role of the lead singer and directly launching into a beachside concert mode, effectively conveying youthful energy and a lifestyle that embraces passion to every user.
From the launch of the second installment of “Amazing Thailand” to the upgrade of the independently developed core biological ingredient Taremi Plus®, and from the new upgrade of the “Little Yellow Cap” sunscreen to the introduction of two new products with waterproof and oil control features, the brand has always adhered to “long-termism.” This reveals that MISTINE’s persistence and commitment are not only reflected in the investment in world-class research and development but are also evident in the construction of a product matrix for scientific protection across various scenarios and the comprehensive category layout of sun protection, foundation makeup, and cosmetics.
Activate the “Multi-Scenario Scientific Protection” Plan with a Single Click
The MISTINE Sun Protection family has built a diversified product matrix, adhering to the layout of “Multi-Scenario Scientific Protection.” It targets the skin characteristics and personalized sun protection needs of “Multi-Demographic” groups, including different skin types, age groups, and genders. The brand provides consumers with multi-scenario scientific protection solutions, specially researched for the tropics.
In terms of breadth, as a core product of MISTINE, the sun protection products stand out in the domestic market. However, MISTINE also excels in the fields of makeup and foundation, offering a rich variety of makeup products that include categories such as cushion, lipstick, and eyeshadow.
Self-Developed Core Ingredient Taremi Plus® Receives a Major Upgrade
As a renowned international beauty brand, MISTINE maintains a profound insight into market demands and a strong commitment to brand research and development. MISTINE gathers top global R&D resources and scientists, establishing three major R&D centers in China, Thailand, and Germany. By focusing on both basic and applied research, MISTINE better addresses the issues of tanning and aging faced by consumers.
MISTINE’s Chinese R&D team, in collaboration with Nobel laureate Professor Arieh Warshel, has made a groundbreaking interpretation from a biological perspective of the damage caused by sunlight to the skin and has officially completed the construction of the “Photobiology Sun Protection System.” Based on this, MISTINE has significantly upgraded its exclusive self-developed biological protection ingredient, Taremi Plus®, which not only achieves high SPF (Sun Protection Factor) but also protects against skin tanning and aging caused by high-energy visible light. This effectively meets consumers’ higher demands for the safety and efficacy of sun protection products.
MISTINE’s persistence and commitment are not only reflected in the investment in world-class research and development but are also evident in the construction of a product matrix for scientific protection across various scenarios and the comprehensive category layout of sun protection, foundation makeup, and cosmetics. In the future, MISTINE will continue to adhere to the concept of “long-termism” and maintain a sustainable development philosophy that prioritizes “product strength first.”
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Company Name: BETTER WAY GLOBAL
Contact Person: Wang Bei
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Country: China
Website: http://m.mistinechina.com/