Phoenix TV FengShows has launched the third season of its “Kung Fu Challenge” campaign, aiming to spread Wushu culture and unite Chinese people worldwide in 2024 the 100th anniversary of the birth of Dr Louis Cha (Jin Yong). FengShows will take Jin Yong’s Wuxia as the campaign’s theme and work with the People’s Government of Haining City to invite several associations, including the International Wushu Federation, Shaolin Temple, Duel atop Mount Huashan, Confucius Institute, to participate in the campaign. Through a series of activities, everyone will show the world the charm of Chinese Wushu culture.
The “Kung Fu Challenge” campaign will run from March to December 2024, combining online and offline activities. The event will feature innovative online interactions using AIGC and links with cities such as Haining, Hong Kong, London, and Bangkok to invite kung fu masters to the scene and present different “Chinese Kung Fu” to the world.
“Kung Fu Challenge” is a Wushu cultural IP brand created by Phoenix TV FengShows in 2022. Nearly a hundred Wushu masters from over twenty countries and regions, including the United States, Germany, and the United Kingdom, participated in the event’s launch. The demonstration of moves covered more than 40 Wushu schools and techniques, such as Tai Chi and Ba-Gua Zhang, attracting the attention of 850 million people worldwide.
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