From January 27 to February 21，the “Lucky Run 2024” event, organized by Bank of China Jiangsu Branch under the theme “Connecting the Yangtze-Huai, Reaching the Yellow Sea,” took place in twelve cities across Jiangsu province.
This event was jointly initiated by Bank of China Jiangsu Branch, Zhihu City Jiangsu, and GuDong APP, attracting over 460,000 participants. 180,000 people engaged in GuDong topic interactions, and 650,000 people participated in Zhihu topic interactions. The total publicity exposure for the activity exceeded 12.4 million.
Over the course of nearly a month, participants engaged in various healthy activities, collectively focusing on the charm of Jiangsu’s waters, inheriting traditional festival culture, and contributing to the protection of the Grand Canal and the development of the Yangtze River Economic Belt. The event aimed to convey blessings for the lunar new year, celebrating the 112th anniversary of Bank of China Jiangsu Branch.
During the event, Bank of China Jiangsu Branch, in collaboration with Zhihu City Jiangsu, simultaneously launched a question online: “In the Year of the Dragon, starting with a run, amidst the charm of Jiangsu, what beautiful moments of spring have you captured?” Participants shared their thoughts and understanding, resulting in the overall exposure of the topic surpassing one million.
In the new year, Bank of China Jiangsu Branch will earnestly implement the spirit of the Central Financial Work Conference, the Central Economic Work Conference, and the requirements of the headquarters. With a proactive attitude, the branch will stride forward on the path of developing China’s distinctive financial sector, aiming to set an example in competition, demonstrate innovation, and lead in service provision.
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