Transforming the Nail Salon Experience on Chicago’s Magnificent Mile

Transforming the Nail Salon Experience on Chicago's Magnificent Mile

In the heart of Chicago, a beauty revolution is underway at That Colour Nails, led by the dynamic Founder and Director of Operations, Tracey Valentine. Tracey, with a background in marketing and business development, is reshaping the nail salon landscape through a seamless fusion of convenience, community, and uncompromising quality.

Tracey’s journey began with a quest for a nail sanctuary that offered more than just a service. Witnessing the gaps in neighborhood salons, such as the absence of online appointments, outdated payment methods, and inconsistent quality, Tracey, alongside her visionary daughters, Jenesis (Nail Spa Director) and Joy (Creative Director), embarked on a mission to redefine the nail experience for everyday women.

Our mission is simple but profound: to empower women through the artistry of nail care. Every stroke, every color is a celebration of confidence and self-expression,” declares Tracey. They believe that ‘Colour changes everything,’ making women feel confident, flirty, fun, and powerful. Nails go beyond beauty; they set new standards in the fashion industry.

Tracey Valentine’s nail odyssey began in 2010 with an upscale salon on Miami Beach next to the Versace mansion. However, it was the fall of 2019 that saw the inception of That Colour Nails, a response to the need for an elevated salon experience. The pop-up in Chicago’s Water Tower Place Mall in December 2019 garnered rave reviews, maintaining a stellar 4.5-star rating on Google as of 2023.

Our journey began as a response to the desire for more—an experience that elevates not just your nails but your entire sense of self,” affirms Tracey. Actively supporting local non-profits, That Colour Nails is deeply involved with the JSF foundation, named after her son Their mission aligns seamlessly with the slogan “See Better Be Better”, illustrating a commitment to uplifting the community and fostering positive change. The foundation works with youths in undeserved neighborhoods, collaborating with groups like Moms Demand Action and politicians to prevent gun violence in Chicago.

Additionally, the salon emphasizes that the color of your nails plays a big part in your lifestyle, moods, and personalities. They are dedicated to giving back to the community. The salon prides itself on being ahead of the curve with the newest nail technology, offering E File pedicures, Gel X, Russian manicure, BIAB manicures, and healthy alternatives like Dazzle Dry vegan products.

“In the world of That Colour Nails, your journey doesn’t end with a beautifully manicured nail; it begins, becoming a transformative experience that extends beyond the salon,” highlights Tracey. Excitingly, new locations are set to open in the spring of 2024 in Chicago’s West Loop and River North areas, featuring a full bar and charcuterie selections.”

That Colour Nails is not just a salon; it’s a movement, a commitment to empowering women and reshaping beauty standards. Under Tracey Valentine’s guidance, a new era of beauty emerges—one that transcends aesthetics, creating an empowering experience for every woman who steps through the door.

Investing in our community is not just a choice; it’s our heartbeat. That Colour Nails is a space where beauty and compassion converge. “Your nails aren’t just a reflection of style; they mirror your personality.

In addition to her achievements in the beauty industry, Tracey is a seasoned Real Estate Developer, operating alongside her husband. Bringing her managing and financial expertise into play, she holds a bachelor’s degree in Business Development. The growth of family businesses stands as her primary goal, adding a distinctive layer to her multifaceted journey.

Tracey, brings her expertise in marketing and business development to the forefront, driving the success of That Colour Nails and ensuring it remains at the forefront of the beauty industry.

About Tracey Valentine

Tracey Valentine is an accomplished entrepreneur and seasoned marketing expert with a profound vision for the beauty industry. With a rich background in marketing and business development, Tracey serves as the dynamic Founder and Director of Operations at That Colour Nails, a revolutionary salon situated in the heart of Chicago.



Under Tracey’s expert guidance, That Colour Nails distinguishes itself by transcending traditional salon concepts. Tracey actively supports local non-profits, provides free space for women’s groups, and fosters entrepreneurial spirits within her team. With plans for expansion, new locations in Chicago’s West Loop and River North areas are set to open in spring 2024. Tracey’s ongoing commitment continues to lead a movement that reshapes beauty standards and fosters an empowering experience for every woman who steps through the door at That Colour Nails.

Social Links:

Instagram- https://www.instagram.com/thatcolournails/

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