Atlanta, GA – In the bustling fashion hub of Atlanta, a new brand is not just setting trends but also redefining the industry’s approach to design and manufacturing. Meet Treehopper, a brand that’s taking the concept of “clothing” to new heights by integrating unique design elements known as “social objects” while leveraging blockchain technology to revolutionize manufacturing practices.
Treehopper’s design philosophy goes beyond the conventional aspects of shape, color, cut, and texture. Inspired by the concept of social objects, popularized by Finnish entrepreneur Jyri Engeström, their garments serve as more than just articles of clothing. They are conversation starters designed to foster meaningful dialogues and social engagement.
These social objects, or #SODA, are design elements infused with shared meanings and emotions. They catalyze discussions about sustainability, ethics, and social responsibility without being intrusive or overt. In essence, Treehopper’s clothing is aesthetically pleasing, emotionally resonant, and intellectually stimulating.
But Treehopper’s innovation continues beyond design. The brand is pioneering a novel manufacturing approach by leveraging its custom blockchain technology to redefine transparency and ethical practices in manufacturing, bringing those who make clothes and consumers closer than ever before. Launched in late 2022, their custom blockchain-based application allows directly allocating a portion of the proceeds to downstream partners who adhere to Treehopper’s stringent sustainability goals.
Their solution empowers consumers to have a say in how the brand allocates resources towards select sustainability practices within its supply chain. Whether promoting organic natural fibers, recycling fishing nets from the ocean, or ensuring fair wages for factory workers, Treehopper’s blockchain platform is a game-changer. While still a work in progress, the brand aims to have a fully functional platform by the end of 2025.
Fashion is responsible for 10% of human-caused greenhouse gas emissions and 20% of global wastewater, using more energy than the aviation and shipping sectors combined. This alarming fact highlights the urgent need for sustainable practices within the industry. Treehopper’s commitment to using organic and recycled materials places them at the forefront of this movement.
Treehopper’s commitment to innovative design and ethical manufacturing places them at the forefront of the industry’s future. They focus on natural fibers such as organic cotton, hemp, and jute, as well as recycled synthetic fibers like post-consumer clear plastic bottles (recycled polyester) and recycled polyester from ghost fishing nets. Their current collection predominantly uses organic cotton and a blend of recycled polyester where necessary. These align perfectly with their mission to engage in meaningful dialogues about sustainability and social responsibility.
Treehopper is a movement. By integrating social objects into their designs and employing blockchain technology in their manufacturing processes, they’re not just making waves but creating a tsunami of change in the industry.
About Treehopper:
Based in Atlanta, GA, Treehopper is revolutionizing the clothing industry with its unique “social objects,” turning garments into conversation starters that foster social engagement. This design innovation is matched by a commitment to ethical manufacturing, utilizing blockchain technology taking supply chain transparency and sustainable practices to newer heights.
Crafted from Certified Organic Cotton and recycled materials, Treehopper’s products embody a new wave of clothing that marries aesthetic appeal with social and environmental responsibility.
Media Contact
Company Name: Treehopper
Contact Person: Media Relations
Email: Send Email
Country: United States
Website: https://thetreehopper.com/pages/mission-purpose-everything-else