OvationMR is a leading market research company specializing in online sampling and panel solutions. With an impressive track record of managing thousands of projects and creating over 200 online panels and communities, OvationMR is committed to delivering reliable insights and exceptional results.
According to TechCrunch, mobile phone web traffic surpassed desktop traffic in 2016 and has continued to rise steadily. In the United States alone, 85% of Americans use smartphones, making it the leading market for smartphone penetration. Other countries, such as China and India, are rapidly catching up. As online surveys dominate the market research landscape, it is no surprise that approximately 30% of surveys are now completed on mobile phones, with estimates as high as 40%. This upward trend emphasizes the importance of mobile-first survey design.
The mobile-first design takes a revolutionary approach by prioritizing the mobile user experience from the outset. Unlike mobile-optimized design, which adapts surveys designed for larger screens, the mobile-first design ensures that the mobile survey experience is not a compromised version of the desktop experience. OvationMR understands that drop-out rates for mobile surveys tend to be higher than those for laptops or desktops. Participants are more likely to disengage if a survey is incompatible with their mobile devices. Therefore, creating a well-designed mobile-first survey is crucial for achieving optimal results.
When designing a mobile-first survey, OvationMR recommends focusing on three key areas: the questions, visuals, and software platform.
Mobile First Survey Questions:
– Questions should be short, clear, and easy to understand, increasing response engagement and encouraging high-quality feedback.
– Surveys should ideally take no longer than 10 minutes to complete, allowing for greater frequency and agility in market research.
– Simplifying the survey experience by using single-choice or multiple-choice questions instead of complex grid questions.
– Opt for clickable answer formats over drop-down menus and sliders to reduce the time required to answer each question.
– Avoiding open-ended questions that require typed responses, as they can be time-consuming and challenging to enter on a mobile device.
Mobile First Survey Visuals:
– Creating a visually enticing surveys while minimizing the use of large images, files, or video content that require excessive data consumption. Rapidly accessible content improves response rates.
– Only including images and videos feedback, uploading requests necessary for research objectives, eliminating unnecessary elements.
– Ensuring that visuals, such as emojis, are universally understood to enhance insight accuracy and participant experience.
– Designing surveys that are compatible with both portrait and landscape views, capitalizing on the seamless orientation change feature of mobile devices.
– Embedding necessary media within the survey to reduce the required screens for completion and enhance response rates.
Mobile-First Survey Software:
– Choosing a survey platform that supports the dedicated programming of mobile-first surveys with mobile-optimized survey tools.
– Ensuring compatibility with all major mobile operating systems, including Android, Windows Phone, and Apple iOS, to reach a wider audience.
– Maintaining a consistent interface across different screen layouts to ensure unbiased participant responses.
– Facilitating easy access to surveys through website click-throughs, email, QR codes, or smartwatch alerts.
– Simplifying the submission of survey question answers through finger clicks, minimizing scrolling efforts and reducing bias toward left-hand side answers.
By embracing a mobile-first survey design, researchers can interact with participants in a manner that aligns with their mobile-centric lives. OvationMR believes that mobile-first surveys improve representation across target audiences and enhance surveys taken on PCs. This approach offers an exciting opportunity to elevate survey experiences and unlock deeper insights.
With over 15 years of experience, OvationMR is a trusted partner in market research, renowned for its expertise in online panel technology, sampling methodology, and insights. Having built over 200 online panels and communities for top brands and market research companies, OvationMR’s innovative technology platforms continue to shape the online research panel industry. Customers can experience the difference with OvationMR, where expertise meets innovation and superior results are guaranteed.
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Website: https://www.ovationmr.com/mobile-first-survey-design/