The conversation scenario is fully adjustable, can be designed from A to Z and can be tailored to each customer/user. The whole conversation can happen in real time or can be scheduled for later. Read more about this integration below.
iPresso (https://www.ipresso.com/) is a professional marketing automation platform. The system is used by major brands in Poland (including Danone, Warner Discovery, Żywiec Group, and eSky). iPresso is a software that personalizes and automates communication in various channels. So far email, SMS, web push, web, mobile push and SmartTV have been available. A new and innovative feature of iPresso is the native integration with WhatsApp – where using automated conversation, the recipient has the ability to choose the answer, just like with chatbots.
What’s more – conversation scenarios and campaigns on WhatsApp can be prepared without any programming knowledge, thanks to an intuitive wizard inside the iPresso system.
The integration was prepared in cooperation with Vonage, a direct partner of Meta.
Many MarTech and CRM companies (Salesforce, Braze, among others) have announced the integration of their systems with WhatsApp, but iPresso was the first to do it on such a level.
“The first corporate clients and big brands are already preparing campaigns using the new communication channel. We are extremely proud of what we have been able to do.” – says Michal Wojciechowski, CEO of iPresso S.A. “The whole team worked hard to deliver this solution at the highest level, and the commitment from Vonage further motivated us”, adds Michal Wojciechowski.
“It looks like we are the first to deliver such an intuitive and comprehensive, completely no-code (i.e., requiring no programmer intervention) campaign builder for WhatsApp. iPresso brings a new quality to the industry in conversational communication.” – Marek Walach, Head of Frontend iPresso, points out.
WhatsApp has more than 2 billion users worldwide. Launched by Meta, WhatsApp Business gives brands new opportunities to communicate with their audiences, and users a more tailored message that they can directly influence, as opposed to, for example, regular advertising.
The WhatsApp Business service opens up new opportunities for brands to communicate with their audiences, and offers users an even more tailored advertising messaging, which they additionally have a direct influence on (as opposed to ordinary advertising, for example).
iPresso S.A. is a Polish technology company (headquartered in Katowice, Poland) with over 10 years of experience in providing Marketing Automation solutions based on Context-Based Marketing for B2C, B2B and eCommerce clients. iPresso’s clients operate in the FMCG, Financial Services, Media & Entertainment, Travel, Edu and eCommerce industries.
iPresso ENG WhatsApp Video Explainer: https://www.youtube.com/watch?v=EW1EXW4k1cI
iPresso logo and other materials: https://www.ipresso.com/press
Media Contact
Company Name: IPresso S.A.
Contact Person: Michal Wojciechowski
Email: Send Email
Country: Poland
Website: https://www.ipresso.com