Shopping IQ announces new features to enhance Google Performance Max Campaigns

ShoppingIQ, a leading e-commerce platform, is excited to announce new, strategically important features to revolutionise Performance Max campaigns. Through combining ShoppingIQ’s advanced technology and data-driven approach with Google’s powerful advertising capabilities, this collaboration aims to optimize campaign performance and drive unparalleled results for businesses.

Performance Max campaigns on Google provide advertisers with a unique opportunity to reach a vast audience across multiple channels, including Search, Display, YouTube, and Discover. However, managing and optimizing these campaigns can be a complex task. That’s where ShoppingIQ comes in, leveraging its expertise in e-commerce and AI-powered algorithms to simplify and enhance the performance of Performance Max campaigns.

Through this partnership, ShoppingIQ integrates seamlessly with Google’s advertising platform, enabling advertisers to leverage ShoppingIQ’s advanced features to improve campaign efficiency and achieve their marketing goals. ShoppingIQ’s cutting-edge technology analyzes vast amounts of data, including consumer preferences, shopping behavior, and historical performance, to deliver highly relevant and personalized recommendations.

By harnessing ShoppingIQ’s machine learning algorithms, advertisers can optimize their Performance Max campaigns by precisely targeting the right audience with the right products. This leads to increased engagement, improved conversion rates, and ultimately, higher return on ad spend (ROAS). ShoppingIQ’s predictive analytics also enables advertisers to make data-driven decisions, enhancing the effectiveness of their campaigns and maximizing their advertising budgets.

“Enhancing Performance Max campaigns is a significant priority for us, we adopted it early on and we continue to evolve the targeting to fight wastage and complement the existing options available,” said Alam Hosseinbor, eCommerce lead at ShoppingIQ. “We are excited to leverage our technology further to empower advertisers to achieve exceptional results by optimizing their campaigns through data-driven insights and personalized recommendations. Together, we are revolutionizing the way businesses advertise and connect with their target audience.”

ShoppingIQ’s integration with Google’s Performance Max campaigns also offers advertisers a comprehensive view of their campaign performance through advanced analytics and reporting capabilities. Advertisers can gain valuable insights into customer behavior, campaign effectiveness, and attribution, enabling them to make informed decisions and continually refine their advertising strategies. The aim is to empower advertisers with innovative tools and technologies that streamline campaign management, boost conversions, and drive sustainable business growth.

About Shopping IQ:

ShoppingIQ is a leading e-commerce platform that leverages artificial intelligence and machine learning to provide personalized product recommendations and optimize campaign performance. With its advanced technology and data-driven approach, ShoppingIQ empowers businesses to achieve exceptional results and maximize return on ad spend.

For more information, please visit www.shoppingiq.com