Google & Kantar jointly announced its most recent BrandZ ranking on June 15. GWM entered the top 20 Chinese Global Brand Builders 2023, rising by 11 positions compared to last year.
The BrandZ ranking is a globally recognised list of the most valuable brands, compiled by Google and Kantar and published jointly. It includes well-known brands from various industries. The classification is based on extensive brand valuation and research from the world’s largest brand equity study, which includes 4 million consumers and 20,000 brands across 525 categories and 50 markets.
It considers multiple factors, such as market performance, consumer perception, and brand investment. Consistently, the analysis demonstrates that companies that invest in their brands outperform the market, highlighting the effectiveness of marketing as a defence mechanism during times of crisis.
The accomplishments of GWM on the BrandZ ranking list are nothing short of remarkable. The significant leap of 11 places is a strong affirmation of GWM’s achievements, highlighting its exceptional influence and brand value in more than 170 countries worldwide. This global reach enables GWM to enter into diverse consumer markets and obtain access to a diverse customer base. Increased brand recognition simultaneously boosts the brand’s revenue as a whole. On June 6, 2023, GWM released its most recent sales figures. This May, GWM sold 101,020 vehicles, a 26.18 percent increase year-over-year; 25,131 of these were sold outside of China.
GWM’s numerous overseas honours and accomplishments are inseparable from its global strategy and cutting-edge technology. GWM has effectively positioned itself as a leader among Chinese export automotive brands through a well-executed exporting strategy, leveraging key factors such as product localization, strategic brand positioning, and a consumer-centric approach.
In addition, Consistent with its forward-thinking philosophy, GWM acknowledges that environmental awareness is a global imperative and attempts to align its operations with responsible practises. GWM has established a comprehensive portfolio of new energy solutions, including electric, hydrogen, and hybrid vehicles. This strategic step enables GWM to satisfy the diverse requirements of consumers seeking eco-friendly modes of transportation. GWM has recently released an upgraded new hybrid technology-Hi4, that strengthen its reputation as a prominent manufacturer of intelligent and alternative energy vehicles.
At the highly anticipated Auto Shanghai 2023, GWM debuted more than 15 NEVs to the general public. GWM pays close attention to every detail, from sales to after-sales, to ensure a seamless consumer experience, including the localization of the brand and services in each country.
GWM’s success on the BrandZ ranking list is evidence of the company’s unwavering commitment to excellence and its ability to thrive in the global automotive industry. With ambitious plans for continued global development, a dedication to innovation, and a focus on sustainability, GWM is poised to strengthen its position in international markets and leave a lasting mark on the global automotive industry.
Media Contact
Company Name: Great Wall Motor Company Limited
Contact Person: Tyler Qian
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City: Baoding
State: Hebei
Country: China
Website: www.gwm-global.com