Cush Digital’s New Dawn: Rising Above Sudan’s Conflict With Roots in Legacy and Eyes on Innovation

Cush Digital is proud to announce its official rebrand from Sudan Digital, as it finds refuge and new beginnings in Aswan, Egypt following the outbreak of war in Sudan on April 15, 2023. The rebrand is a tribute to the ancient Kingdom of Cush, renowned for its advanced technology, rapid expansion, and powerful female leaders known as Kandakas. Cush Digital honors these traits as it continues to create a global impact through digital marketing innovation.

Aziz Musa, the founder of Sudan Digital, has been at the forefront of Sudan’s digital revolution. After spending most of his life in the UK and UAE, Musa moved to Sudan in 2017 with the mission of bringing the country out of the digital dark ages. Through Sudan Digital, Musa was instrumental in delivering free digital marketing training to over 4,000 Sudanese youth, leading to the creation of hundreds of startups and employment for thousands.

Following the unfortunate war in Sudan, Musa evacuated himself and much of his team to Aswan, Egypt. Despite the challenges, Cush Digital has already secured three new clients since the migration and remains committed to its values.

Cush Digital’s Core Traits:

1. Advanced Technology: Like the Kingdom of Cush, the company embraces the power of technology. Cush Digital has integrated Artificial Intelligence into both ideation and operational segments. The company continuously engages with emerging technologies, such as automated lead generation, multivariate testing, and machine learning tools.

2. Rapid Expansion: Cush Digital is committed to global growth and innovation. With clients across North and East Africa, the UAE, Saudi Arabia, Singapore, Cambodia, Australia, the UK, Europe, and other parts of the world, the company continues to expand. Cush Digital is dedicated to hiring and training the best talents from the Cush Kingdom.

3. Kandakas: Embodying the spirit of the ancient female leaders, Cush Digital is a trailblazer in gender equality. The company boasts a workforce that is 75% female, including its leadership team. Cush Digital hires leaders who align with their values and exhibit excellence, reminiscent of the ancient Cushites.

Moving Forward:

Cush Digital’s ultimate goal is not just to thrive as a leading digital marketing agency but to create an ecosystem that supports Sudanese refugees in Egypt. By expanding its client base, Cush Digital aims to generate employment opportunities for displaced Sudanese, staying true to its roots and values.

Aziz Musa states, “The rebrand to Cush Digital is not just a name change, it’s a representation of our history, values, and commitment to innovation. We’ll continue to honor the spirit of the Cushites by providing groundbreaking digital solutions and giving back to the community.”

For further information or to schedule an interview, please contact:

Aziz Musa

Founder, Cush Digital

Email: Contact@Cush.Digital

About Cush Digital

Cush Digital is a leading digital marketing agency, formerly known as Sudan Digital. Rooted in the innovative spirit of the ancient Kingdom of Cush, the company specializes in leveraging advanced technology for digital marketing solutions. Cush Digital’s expertise spans across Social Media Marketing (including platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok), Paid Ad Campaigns, Lead Generation, B2B Marketing, SEO, Email Marketing, and comprehensively covers all other elements of the digital marketing mix. Cush Digital has had the privilege of working with esteemed clients including Hyundai, MSF, Careem, Dunlop, MTN, Zain, and JMG. Dedicated to rapid expansion, innovation, and fostering an inclusive work environment, Cush Digital continues to uphold its commitment to excellence and giving back to communities in need.

 

Media Contact
Company Name: Cush Digital
Contact Person: Aziz Musa
Email: Send Email
Country: Egypt
Website: https://cush.digital/