Sports teams and orthodontic practices both require talented individuals and a shared philosophy for success. In orthodontics, skilled clinicians achieving favorable outcomes are common, but the business aspect often requires a consultant to translate clinical expertise into a thriving practice.
LeeAnn Peniche, founder of Peniche & Associates in Portland, OR, has worked extensively with orthodontists. Many generated substantial revenue but failed to attain true wealth. Spending money is often necessary to make money in business.Peniche explains, “Our average practice over one million dollars grows $782,000 the first year, consistently year after year. Our fee is minimal compared to the returns. Even start-up offices quickly reach their dream numbers. Investing in a consultant pays off, allowing you to live your dream life, and rediscover your passion. You can see more patients, create beautiful smiles, and have satisfied patients.”
Peniche excels at motivating complacent team members. She says, “We can inspire them to adopt our approach, and they become exceptional. Doctors often say, ‘I never thought she could do that,’ but the potential was always there. We tap into their capabilities, help them see what we see, hear what we hear, and do what we expect.”
The results are impressive, although resistance to change persists. Mark J. Bronsky, owner of a two-location practice in New York City, admits, “I initially hesitated to fully commit. My team embraced LeeAnn’s systems more than I did. I abandoned our two-step consultation process and became comfortable with a ‘one-step’ consultation and full case workup after a successful new patient visit.”
Bronsky’s resistance stemmed from academic habits. Peniche accommodated his preferences while streamlining new patient flow. He acknowledges, “The obstacles were within me.”
Jacob Koch, owner of Koch Orthodontics in Atlanta, embraced the advice and fully committed to Peniche’s input. Koch values consultants’ expertise and time-saving systems. He comments, “Peniche & Associates consultants identify overlooked issues. It’s like being unable to see the water when you’re in it.”
Both sides commit to success, with Peniche & Associates tailoring their approach to each practice’s needs. Melissa Farrow, a partner at Farrow & Dewbre Orthodontics in Oklahoma City, fully embraced Peniche’s guidance. Farrow emphasizes trust and implementation when working with consultants, believing change brings new growth and efficiency. She states, “The Peniche Systems are proven and effective when fully implemented.”
In conclusion, Peniche aims to make a difference in patients’ lives. Full dedication is essential for desired outcomes, as partial commitment yields suboptimal results.
WRITTEN BY GREG THOMPSON
Updated 5/19/23
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Company Name: Peniche & Associates
Contact Person: LeeAnn Peniche
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Phone: 503-666-8538
Country: United States
Website: https://leeannpenicheandassociates.com/