In recent years, the international cosmetics market has maintained a strong growth momentum, with domestic brands gaining traction. According to Statista, the global cosmetics market exceeded $100 billion by 2022. With the addition of a large number of “Made in China”, more inexpensive, high-quality beauty products are coming into being. At the same time, China’s strong supply chain capabilities and the development of e-commerce platforms have also facilitated the export of domestic cosmetic brands to the sea. For domestic cosmetic brands, the vast foreign market has gradually become their “aggressive place”.
According to the report, most overseas beauty companies are headquartered in the southeast coast of China, and Guangzhou is the city with the largest number of beauty brands, including Perfect Diary, Huaxizi and other well-known brands. Why does Guangzhou have such a good environment for the incubation of cosmetic brands? Because Guangzhou is the most developed city in China’s cosmetic industry. According to statistics, more than 70% of China’s cosmetics are produced in Guangdong, which is known as the “source factory” of the cosmetic industry in China and Asia as a whole.
In Guangzhou, there is a city called “Guangzhou Beauty Exchange Center”, which is known as “the first beauty shopping center in Asia”. It is currently the most advanced, upscale and large-scale cosmetic exhibition and trading center in Asia. Guangzhou “Beauty Exchange Center” is invested, developed, operated and managed by Guangdong Beauty Expo Economic Development Co. It is the most large-scale cosmetic industry chain in China and even in Asia. It includes beauty and hairdressing, cosmetic products, body underwear, recreational products, wigs and other categories, as well as cosmetic raw materials OEM, ODM, packaging materials, industry training and other supply chain exhibition and trading services platform, product sales services cover the world.
Guangzhou “Beauty Exchange Center” is known as the “international cosmetic procurement field”, is the global beauty and hair industry “international cosmetic procurement field”. China National Federation of Commerce Hair and Cosmetics Chamber of Commerce, Guangdong Hairdressing Industry Association and the China International Beauty Expo have set up headquarters here in “China International Beauty Expo”. The honors received by the center include: from 2017 to 2020, Guangzhou Beauty Exchange Center was awarded “Guangdong Province Trustworthy Enterprise” by Guangdong Administration for Industry and Commerce for four consecutive years; Guangzhou Beauty Exchange Center was selected as one of the “Top 10 Professional Brand Markets in China” by China Market Institute in 2021. Guangzhou Beauty Exchange Center was selected as one of the “Top 10 Professional Brand Markets in China” by China Market Association in 2021.
Guangzhou Beauty Exchange Center is the largest professional cosmetics market in Asia and has become an important bridge between Chinese cosmetics manufacturers and overseas consumers in recent years. Every spring and autumn, Guangzhou Beauty Exchange Center regularly holds the “Guangdong Cosmetics Festival”, a large-scale cosmetic business promotion event, which has been held for 45 times so far and has become an important event in China’s cosmetic industry and an important platform for promoting exchanges in China’s cosmetic industry.
In the future, Guangzhou Beauty Exchange Center will take “cross-border e-commerce + industry cluster” as the core and “one-stop” procurement as the core to further improve the agglomeration level and public service level of cross-border e-commerce industry. The focus is to improve the seven management service systems of cross-border e-commerce, including information sharing, financial services, intelligent logistics, credit management, statistical monitoring, risk prevention and control, and talent support, opening up the “last mile” for foreign customers to buy cosmetics.
Media Contact
Company Name: Guangdong Anhua Beauty Economy & Development Co., LTD
Contact Person: XuChen
Email: Send Email
Country: China
Website: http://www.gzmbc.com.cn