What is the Market Size of Culinary (Food) Tourism?
According to the latest report by IMARC Group, titled “Culinary Tourism Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” the global culinary tourism market size reached US$ 805.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 2,114.2 Billion by 2028, exhibiting a growth rate (CAGR) of 17.68% during 2023-2028.
What is Culinary Food Tourism?
Culinary tourism is a type of travel business that centers around experiencing the food and drink of a certain destination. It is an experiential form of travel that focuses on discovering and exploring the traditional cuisine of a specific place. There are various activities that also involve culinary tourism, such as cooking classes, guided food trips, farm weekends, and culinary trails. It provides an enhanced dining experience by introducing travelers to new foods and educational initiatives that teach them about local cuisine. Through culinary tourism, travelers learn about the unique flavors, ingredients, and preparation methods that make a region’s cuisine stand out. With the growing interest of the masses to connect with local cultures and try authentic dishes, the demand for culinary tourism has increased significantly.
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Why is Culinary Tourism Growing?
The escalating popularity of experiential traveling among individuals majorly drives the global market. As travelers become more selective in their search for meaningful experiences, there has been a considerable rise in overall culinary tourism across the globe. With the increasing popularity of exotic destinations with a distinctive food culture due to the penetration of social media is a major driving factor. Moreover, the introduction of budget-friendly and convenient traveling and accommodation facilities, as well as personalized travel and educational programs, including workshops and classes, are contributing to the market.
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What is a Current Trend in the Culinary Tourism Industry?
Apart from this, the rising health consciousness is influencing the appeal of culinary tourism as individuals focus on learning about locally sourced ingredients and traditional cooking methods, this is also driving the growth of culinary tourism. In addition, food and travel bloggers are increasingly participating in culinary tourism activities, such as joining local food clubs, attending food festivals and cooking classes, and visiting local farmers’ markets are acting as growth-inducing factors. Furthermore, continuous technological advancements, such as the deployment of cloud computing, artificial intelligence (AI), smartphone applications, and big data solutions to monitor and generate customized itineraries, are creating a positive market outlook. Some of the other factors driving the market further include the escalating investments by private and public agencies to improve the overall culinary tourism infrastructure and inflating disposable income levels of the masses.
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Key Market Segmentation:
Competitive Landscape with Key Players:
The competitive landscape of the industry has also been examined along with the profiles of the key players being:
- Abercrombie & Kent Group of Companies S.A.
- Butterfield and Robinson Inc.
- Classic Journeys LLC
- G Adventures
- Gourmet On Tour Ltd.
- Greaves Travel L.L.C.
- International Culinary Tours
- ITC Travel Group Limited
- The Ftc4Lobe Group
- Topdeck Travel Limited
- Tourradar
Breakup by Mode of Booking:
- Online Travel Agents
- Traditional Agents
- Direct Booking
Breakup by Activity Type:
- Culinary Trials
- Cooking Classes
- Restaurants
- Food Festivals and Events
- Others
Breakup by Tour Type:
- Domestic
- International
Breakup by Age Group:
- Baby Boomers
- Generation X
- Generation Y
- Generation Z
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
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