According to the new market research report “Eye Tracking Market with COVID-19 Impact Analysis by Offering (Hardware, Software, Services), Tracking Type (Remote and Mobile), Application (Assistive Communication, and Human Behavior & Market Research), Vertical, and Geography- Global Forecast to 2025″, is expected to grow from USD 368 million in 2020 to USD 1,098 million by 2025; it is expected to grow at a CAGR of 24.5% from 2020 to 2025. The high demand for eye trackers in the healthcare vertical, especially for the assistive communication application is one of the key driving factors for the eye tracking market. The increasing penetration of eye tracking technology in the consumer electronics vertical, and high demand for eye trackers for personalized advertisements and consumer research purposes are a few other key factors having a positive impact on the growth of the eye tracking market.
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Browse 251 market data Tables and 75 Figures spread through 241 Pages and in-depth TOC on “Eye Tracking Market with COVID-19 Impact Analysis by Offering Vertical, and Geography- Global Forecast to 2025”
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Driver: Rising adoption of eye-tracking technology in advertisement and consumer research
Eye-tracking technology has been extensively adopted for market research activities. There is an increasing demand from retail, specifically from the FMCG sector, to utilize eye-tracking technology to increase sales revenue. Eye-tracking devices and related algorithms are being used to gain insights into consumer behavior at a retail store.
Opportunity: Penetration of eye-tracking technology in AR/VR devices
The demand for augmented reality (AR) and virtual reality (VR) devices is on the rise owing to various factors, such as the ability to offer an enhanced experience to the users, improve image quality, helping eyes to reduce strain and improve focus. Eye-tracking technology can be integrated into AR/VR devices, such as headgears and PCs; this provides growth opportunities for eye-tracking technology. Many industry leaders have identified this opportunity and undertaken research into these fields.
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North America to hold largest share of eye tracking market by 2020
North America is expected to hold the largest share of the eye tracking market by 2020. The US and Canada are the key countries contributing to the growth of the eye tracking market in North America. Europe is expected to account for the second-largest share of the eye tracking market during the forecast period. The UK and Germany are significant demand-generating countries for eye tracking technology-based products and services in this region.
A few key players operating in the eye tracking market are Tobii (Sweden), EyeTracking (US), SR Research (Canada), Seeing Machines (Australia), PRS IN VIVO (France), Smart Eye (Sweden), EyeTech Digital Systems (US), Eyegaze (US), Ergoneers (Germany), ISCAN (US), iMotions (Denmark), and Lumen Research (UK).
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