Alex Hoeffel originally comes from Defiance, Ohio, and is among the most popular teenage social media influencers of today. Famous for his creative gender transition videos, Alex has amassed more than 7.7 million followers and 419 million likes on TikTok alone.
Hailed as the torchbearer for gender-fluid communities across the globe, Alex wants ARY WORLD to be more than just a beautiful portfolio of products, and represent something powerful to his league of followers.
Two years in the making, ARY WORLD is an accessible and inclusive makeup brand that they want people to use and explore their creativity and self-expression with.
As a gender-fluid teenager, Alex was struggling to connect with most makeup brands on the contemporary market. “With their picture-perfect female models, all with flawless skin, it just didn’t feel like real life,” said Alex, imparting that he felt there was an opportunity to create something that connected with others from the Gen-Z demographic who were exploring their own identity.
As a generation of forward-thinkers and open-minded individuals, Gen-Z are more experimental than their predecessors. Inquisitive, thoughtful, and open to new ideas, they tend to be more explorative with different looks, fashion, haircuts, jewelry, and more. Everything in their world offers an opportunity to explore their identities and discover more about themselves.
The ‘ARY’ in ARY WORLD stands for ‘Accepting the Real You’. Alex explains that “makeup is often seen as a way to change ourselves, but we see it as an amazing tool to simply express ourselves in different ways. It is, and always should be, about exploring, making mistakes, learning, and trying new things. I always dreamed of having my own makeup brand. ARY WORLD will bring all those dreams together to celebrate the queer community, their individuality, and creativity,” said Alex.
With the launch of ARY WORLD comes the Power Palette, which is a collection of 10 stand-out shades that can be used individually or blended together, and the Power Lip Gloss, designed to bring a little sparkly magic to every natural shade of lip. All ARY WORLD products are thoughtfully developed to give their customers a platform to express their creativity and individual styles.
More information about ARY WORLD is available on the company’s official website, TikTok, and Instagram.
Media Contact
Company Name: ARY WORLD
Contact Person: Oli
Email: Send Email
Country: United States
Website: https://aryworld.co/