Led by digital reform, Hangzhou has set its position as the “New E-commerce Capital”, focusing on expanding the e-commerce industry ecology, building a new industrial chain system, creating an all-around factor guarantee system, and promoting the development of the e-commerce industry with high quality. The total scale and development level of Hangzhou’s e-commerce industry has always been in leadership among all the provinces in China, with a long-term double-digit growth rate of online retail sales.
Cross-border e-commerce is a new type of trade with fast development, high potential, and strong driving effects. Hangzhou has set up the first cross-border e-commerce comprehensive pilot zone in China, which has a favorable foundation for foreign trade development, a mature supply chain and ecosystem. While a series of mature experiences and practices such as “six systems and two platforms” have been replicated and extended to the whole country, Hangzhou has become a highland of innovation and development for cross-border e-commerce.
The Explorations in Hangzhou Aiming to Create a Global First-class Cross-border E-commerce
Iconic Results
On March 7, 2015, the State Council approved the establishment of China (Hangzhou) Cross-Border E-Commerce Comprehensive Pilot Zone, which is the first cross-border e-commerce comprehensive pilot zone in China.
On June 13, 2019, Li Keqiang, the Premier of the State Council, who investigated cross-border e-commerce in Hangzhou, fully affirmed the work of the Hangzhou Comprehensive Pilot Area and demanded Hangzhou build the top city of cross-border e-commerce in China and be advancing in the world.
On July 1 st, 2021, the establishment of China (Hangzhou) Cross-Border E-Commerce Comprehensive Pilot Area was incorporated into the One Hundred Years of the Communist Party of China. And the Hangzhou Comprehensive Pilot area was ranked first class–‘Significant Achievements’， in China in the 2021 Cross-Border E-Commerce Comprehensive Pilot Area Evaluation by the Ministry of Commerce.
The first one
The Hangzhou Comprehensive Pilot area first creates the supervision method of cross-border e-commerce export 9610 and import 1210, which have been promoted nationwide.
The experience of cross-border e-commerce with “six systems and two platforms” as the core has been promoted in other 131 cross-border e-commerce pilot zones all over China.
Three batches of 113 innovative initiatives were promoted nationwide.
Optimal Ecology
The volume of cross-border e-commerce transactions in Hangzhou increased by nearly five times; the number of cross-border e-commerce sellers increased from 3,500 in 2015 to 48,265 in 2021.
By the end of 2021, there were 411 cross-border e-commerce brand enterprises with a scale of RMB 20 million or more, 2,085 registered trademarks, 22 cross-border e-commerce enterprises with a value of over US$100 million, and 1,063 cross-border e-commerce service providers. More than 100 cross-border e-commerce brand activities were held yearly.
295 overseas warehouses cover major trading countries and 18 international cargo routes are operated regularly. The cross-border annual collection amount of payment institutions is about RMB 500 billion, covering over 1 million market players.
Compiled a series of books on cross-border e-commerce basic education and established a cross-border e-commerce multi-level talent cultivation system with the universities and the society. And 86,000 cross-border e-commerce talents were trained yearly.
It has the world’s largest B2B platform Alibaba International Station, the world’s second-largest B2C platform AliExpress, and the world’s fifth-largest B2C platform Lazada. It cooperated with Alibaba and Google to implement the “G100 Sailing Plan” and the “Ten Hundred Thousand Plan” to strengthen the platform economy and Hangzhou Brand Sailing.
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