Eye Tracking Industry Overview
The global eye tracking market size was valued at USD 638.8 million in 2021 and is expected to reach USD 8.06 billion by 2030, registering a CAGR of 33.4% over the forecast period.
The increasing use of smart sensors for process control and decision making and the rising demand for contactless biometrics coupled with the growing adoption of Artificial Intelligence (AI), Virtual Reality (VR), and Augmented Reality (AR) in consumer electronics & other commercial applications areas are expected to drive the market growth significantly. The industry has been gaining prominence due to the increasing adoption of the vision capturing technology in commercial spaces, particularly in industries and sectors including retail, healthcare, research, automotive, consumer electronics, government & defense, and security & surveillance.
Gather more insights about the market drivers, restrains and growth of the Global Eye Tracking Market
The optical tracking system, also known as the video-based eye-tracker is the most popular type of vision capturing system among users. It leverages trackers to continuously record the sight movement and the position of the individual being tracked. Eye-tracking technologies are widely used for market research, web marketing, and analyzing advertisements in print and digital media. For instance, in June 2021, Tobii Pro launched Sticky, an online self-service platform used for advertising researchers and marketing that combines emotion recognition and webcam eye tracking with online survey questions that make advanced quantitative research simple.
A significant growth driver for the market is the increasing demand for contactless biometrics. The biometric system is used mainly for security purposes in prison management systems and the defense sector. Defense organizations and police departments deploy iris biometric scanners to identify individuals to tighten their security arrangements. For instance, the Maine Department of Corrections in Washington, D.C., has implemented iris scanning technology, a contactless technology that is much faster than fingerprint scanning technology. The technology is being used to track the jail inmates, authenticate their identity before granting entry into restricted premises, and verify the identity of visitors.
However, vision capturing is a relatively new technology. Hence, there are only a few established players offering integrated vision-capturing solutions. These players focus on striking strategic partnerships, mergers & acquisitions, and expanding their R&D activities. For instance, in January 2017, EyeTech Digital Systems, Inc. partnered with Quantum Rehab to introduce vision-controlled wheelchairs, which would be helpful for individuals who are unable to use the hand control system. The vision tracker technology is mounted directly onto the tablet or desktop that is further integrated within the wheelchair to allow the user to control the wheelchair-using vision movements.
There is an increased demand for Assistive communicators, such as Gaze interaction technology, which improves people’s lives with disabilities. This device is a computer access approach that allows people with disabilities to navigate and control a computer with their eyes; all the functions like activating, selecting, and scrolling can be done through the eyes. For instance, Tobii launched Tobii Dynavox, which provides speech generating devices, communication apps, eye gaze, and eye tracker enable devices based on Augmentative and Alternative Communication (AAC) for people with disabilities.
The application of eye-tracking technology in VR & augmented reality (AR) is increasing with the development of AI in gaming sectors. The market players focus on partnerships, mergers, and acquisitions to expand their R&D activities. For instance, in March 2022, Tobii collaborated with Ready Player (an avatar platform that allows consumers to make a 3D avatar in many apps and games) and LIV (a game streaming company that enables creators to broadcast themselves live from inside VR) to create avatars more authentic and expressive in the Metaverse.
Eye Tracking Market Segmentation
Based on the Type Insights, the market is segmented into eye attached tracking, optical tracking and electrooculography
- The eye-attached tracking sub-segment is expected to grow at the fastest CAGR from 2022 to 2030. Eye-attached capturing devices are similar to contact lenses embedded with magnetic or mirror sensors, which can keep tracing the vision irrespective of the head movement. It can track visual movement in vertical, torsion, and horizontal directions.
- The optical tracking segment led the market with a revenue share of more than 52.00% in 2021. Arise in demand for optical tracking systems in VR and AR is because the optical tracking system can capture both active and passive motion of a full body, which enables virtual reality (VR) to gather additional information about the participant’s position.
- Electrooculography (EOG) technique can detect and track vision movement through electric signals obtained from contact electrodes placed on the skin around the eyes. The EOG technique allows tracking vision in darkness or even when the eyes are closed. The method is beneficial in researching human behavior during sleep. However, the sight gaze detection capability of the EOG system is not as accurate as of the optical tracking system, which envisages using infrared technology to detect gazing.
Based on the Component Insights, the market is segmented into hardware and software
- The hardware segment dominated the market with a revenue share of 60.01% in 2021. The software segment is estimated to grow at the fastest CAGR over the forecast period.
- In the case of eye-attached tracking, the hardware components include a head-mount vision capturing system with cameras and sensors, an eye-tracking glass or lenses, and an external or internal storage device for recording and storing the data captured by the vision trackers. On the other hand, the software is integrated within a remote desktop that receives the data from the head-mounted system.
- Software is integrated within a remote desktop that receives the data from the head-mounted system.software is integrated within the ETD for processing and analyzing the data captured by the cameras and sensors.
Based on Location Insights, the market is segmented into remote and mobile
- The remote segment led the market with a revenue share of more than 62.00% in 2021. In remote/screen-based vision tracking, the respondents have to be in front of the ETD in a stationary position.
- A remote sight capturing system is deployed to analyze respondents’ behavior or observe an object from a 2-dimensional perspective and may require an advanced setup for a 3-dimensional study.
- Mobile vision trackers are head-mounted to the respondents to capture the vision movement continuously, irrespective of the respondents moving their heads or being in motion.
- The mobile tracking system sub-segment, is anticipated to grow at the fastest CAGR from 2022 to 2030, particularly due to the growing adoption of vision tracing technology in commercial applications.
Based on Application Insights, the market is segmented into healthcare, retail, research, automotive, consumer electronics and others
- The healthcare segment dominated the market with a revenue share of more than 25.00% in 2021. The initial adoption of gaze capturing in healthcare was limited to a computer interface for patients suffering from mobility disabilities and other communication issues. In the healthcare sector, eye tracking systems are being used by surgeons as hands-free controls to communicate using sight movement through the HMI platform.
- Technology is increasingly being adopted as an input mechanism in consumer electronics and gaming devices. The others sub-segment includes the use of vision tracing systems by the government and the defense sector.
- Eye-tracking is playing a significant role in the development of the automotive sector. With the increasing demand for automotive vehicles and AI applications in the automotive sector, the demand for eye tracking is also increasing.
Based on the Regional Insights, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
- North American region dominated the market with a revenue share of more than 48.00% in 2021 and is expected to retain its dominance over the forecast period. One of the primary reasons for the high growth in North America is the increased use of advanced technology in the healthcare sector and research initiatives to understand human behavior better.
- U.S. accounts for the largest revenue share in the regional market owing to the wide adoption of smart sensors and contactless biometric systems. The major industry players are based in the U.S., Germany, Japan, and China, and most of the developments are happening in these regions.
- The Asia Pacific regional market is projected to witness the fastest CAGR over the forecast period. Increasing adoption of vision tracing, particularly in consumer electronics, is anticipated to trigger significant growth in the Indian, Chinese, and Japanese markets.
Market Share Insights:
- April 2021: Tobii collaborated with NVIDIA to enhance VR image quality in VRSS2.
- August 2017: Microsoft Corp. and Tobii AB entered into a strategic partnership to jointly release a product called ‘Eye Control,’ a featured in-box experience leveraging vision gaze supported by Windows 10.
- May 2017: Tobii Pro, the research wing of Tobii AB, acquired Sticky, a company offering a cloud-based solution that enables large-scale market research studies using webcam vision capturing.
Key Companies Profile:
Most of the market players adhere to mergers & acquisitions to address the challenges associated with in-house R&D and enhance their product portfolios. Major software companies are also striking strategic alliances with vision tracing system developers to integrate the technology into their products.
Some of the prominent players in the global eye tracking market include:
- Tobii AB
- SR Research Ltd.
- iMotions A/S
- Gazepoint Research Inc.
- EyeTech Digital Systems, Inc.
- EyeTracking, Inc.
- Mirametrix Inc.
- Seeing Machines Ltd.
- Smart Eye AB
- LC Technologies, Inc.
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